How To Find The Crowd In Your Niche Market

You may publish this article in your ezine, newsletter on

your web site as long as the byline is included and the

article is included in it's entirety. I also ask that you

activate any html links found in the article and in the

byline. Please send a courtesy link or email where you

publish to: support@multiplestreammktg.com



----------------------------------



How To Find The Crowd In Your Niche Market

By Abe Cherian

Copyright ? 2005





The largest problem with getting leads involves working the

hardest way possible Vs. working the easiest way. The vast

majority of businesses today markets backwards, and then

they act all surprised when there's no response.





The vast majority of business owners do this. They Create

or have services or products from their company and they

expect to go out and find people to sell their products or

services to.





This is a huge mistake. This method of trying to make

money can work if you have an unlimited capacity for

spending money, wasting time, and have no concern for risk.





If you're like most of us, we who want to do things a

little more safely and cheaply. There's is one positive way

to make a large income.





Find Your Market First. Find Out What The People Want. Then

let them buy what they've told you they want. You must not

spend any time thinking about the product or service you

will render until you've discovered the market.





A perfectly matched message to the right market is the best

and safest way to go. I am stressing the market to you in a

strong way and not the product or service.





You must decide what market either you, or someone else you

choose to work with knows throughout. You have to find

markets that really, really want things.





There are literally thousands of potential tightly niched

markets out there. Your first job is to find them. find

what people want before you even begin to think about what

kind of products or services they might buy from you.





There are some bad products or services out in the world

today that very surprisingly sells extremely well. This has

baffled most common cultures and they are still selling.





You must "find the crowd" first before getting into that

wishful thinking you have the best products or services.

Find them and find out what they want.





Pick a group you thoroughly understand that you can share

your passion with. Your credibility with. Finding a target

market, one you understand completely will allow you to

know people's wants. Then start building your business

around your findings.





The most common hurdle businesses face are they think they

have the next big thing next to baked bread. Then they ask

themselves, "who is going to buy it?"



Do you believe that everyone will line up to do business

with you? Not Hardly!





One of the most damaging mistakes is people reading the old

"Road-To-Riches" books taught in marketing. This is the

reason why the majority of people in their own businesses

don't last two years.





Finding a market of interested prospective customers who

respond to you is the greatest lesson learned ever! Listen

to them tell you what they want. Let them buy whatever they

want to buy.



Imagine having no bothersome counseling. No product

samples. No taste testing. No advising. Just good old

selling. You show them your product or service and they buy

it.



Then once they are sold you get them to refer friends and

family and you go out and sell more. Your customers do

not want a sales counselor. They just want a house, car or

piece of equipment etc... Being a pushy salesperson is the

greatest toughest challenge there is.





No one believes anyone's sales pitch. No one cares about

your "professionalism" or how long your company has been in

business. No one wants to hear how your company will solve

all their problems and make their lives better.





You must constantly look for the one out of a million

people who actually want what you're selling or want to

invest in your services. Period!





You have to fight everyone by being an adversary. And until

you rearrange your thinking about finding the market first,

you'll always be in this needless battle.