How To Offer a Powerful 100% No Risk Guarantee

You may publish this article in your ezine, newsletter on

your web site as long as the byline is included and the

article is included in it's entirety. I also ask that you

activate any html links found in the article and in the

byline. Please send a courtesy link or email where you

publish to: support@multiplestreammktg.com





How To Offer a Powerful 100% No Risk Guarantee

By Abe Cherian

Copyright ? 2005





Have you ever noticed with most businesses that you are

taking the risk? Here's an example. The other day in a

small clothing store, I saw the owner had a sign posted

that says, "Absolutely No Refunds After 7 Days." This is a

really bad way to destroy goodwill. You don't have to state

things negatively.





They're thinking to themselves, "People are going to come

try to return something next week or the week after and

we're just not going to do it. We're not going to give them

their money back." They put a sign up with that same

negative attitude and expect customers to feel at ease when

making a purchase.





They could easily have said, "We'll gladly give you a

refund of your full purchase price within 7 days - No

Questions Asked." This says it better and makes a huge

difference.





The first one tells the customer that "Hey, it's your

responsibility, the risk is on you." The second one says,

"Hey, we'll take the risk and we'll do everything we can

for you if you're not satisfied."





See the difference? It's minor and probably won't hurt a

lot of sales, but why be so negative when you can turn them

around and state them with a big, bold, powerful guarantee?

"Our prices are the lowest in town. We'll fund the lowest

price anywhere or we will refund the difference." You know

those with large appliance chains? You can make big, bold

powerful statements like this simply by stating the tone in

your message.





Another example; If you sell magazine subscriptions, you

can guarantee their money back all the way up to the last

minute of the last day of the last month of their

subscription and they can get a full refund. These are 100%

no risk guarantees that will not hurt your business.





There are a lot of guarantees that can be stated and put

the risk on your shoulders where it belongs. If you have a

quality product or service, then you're not asking them to

go out on a limb.





If you perform, then you should do everything you can to

say that you do even if you get more returns or maybe

people asking for their money back. Maybe it's because you

made a mistake. Maybe it's because something is wrong on

their end and they try to take advantage of your every move.





It will be inconsequential compared to all of the new

business you'll generate because of your big bold solid

guarantee. Making such a statement in your everyday

business plan, helps make your customer feel more

comfortable doing business with you.